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New & Noteworthy: The Haldar, a Wall Rack with Multiple Angles

We love when designers take a classic and put a twist on it. Case in point: Norwegian designer Andreas Bergsaker’s rethinking of a traditional Norwegian towel rod. “The traditional towel holders were commonly found in Norwegian kitchens, where a decorative towel would hang on rod [while] the everyday towels would be hidden behind,” he says. In his stylish update for Norwegian design company Fram Oslo, it’s the rod that’s decorative—and front and center; hidden behind it are hooks, facing the wall, for hanging coats, hats, bags, and, of course, towels. Below, see the Haldar, which was introduced last week at ICFF in NY, in action.

Haldar from Fram Oslo 1
Above: The Haldar comes in two sizes (60 and 90 centimeters) and three finishes (lacquered oak, lacquered beech, and black varnished oak); starts at $145. The Haldar isn’t available yet for purchase, but the website notes it will soon be stocked in their web shop.
Haldar from Fram Oslo 5
Above: The Haldar comes with hardware that allows it to be mounted to the wall at any angle you’d like.
Haldar Fram Oslo 3
Above: You can put more than one together (have them perpendicular, parallel, or at different angles)—but just one on a wall can be arresting, too.
Haldar Fram Oslo 4
Above: Of course, you don’t have to use the hooks behind the rod; you could simply drape a towel over the rod.
Haldar Fram Oslo 6
Above: Behind the scenes of the Haldar.
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