by Justine Hand - December 15, 2021

Give Greener: Reusable Cloth Gift Wrap from Rapt

With 7 children between them, moms Monica O’Neil and Cindy Estes were horrified by how much paper waste was created at each birthday party or holiday event—30 million trees-worth per annum, by some estimates! In response they developed, Rapt: reusable cloth gift wrap that utilizes the Japanese art of Furoshiki to create one-of-kind, eco-friendly wrapping.

In addition to eliminating wasteful wrapping, Rapt strives to reduce its carbon footprint in other ways: using recyclable packaging and producing their product locally from heirloom-quality, deadstock, reclaimed, and remnant fabrics, yarns and ribbons (where possible). — Above: In addition to eliminating wasteful wrapping, Rapt strives to reduce its carbon footprint in other ways: using recyclable packaging and producing their product locally from heirloom-quality, deadstock, reclaimed, and remnant fabrics, yarns and ribbons (where possible).

Each color-coordinated kit, shown here in the Classic Red Ensemble, includes 3 different sized clothes (27, 19, and 11.5 inches each), decorative accents, ribbon, and gift tags, as well as folding instructions; $30. — Above: Each color-coordinated kit, shown here in the Classic Red Ensemble, includes 3 different sized clothes (27, 19, and 11.5 inches each), decorative accents, ribbon, and gift tags, as well as folding instructions; $30.

To augment your collection, individual cloth sheets and accents, such a this Grosgrain Ribbon Bloom, are available a la carte; $9. — Above: To augment your collection, individual cloth sheets and accents, such a this Grosgrain Ribbon Bloom, are available a la carte; $9.

Larger sets of 7 sheets and accessories, such as this Classic Neutral Starter Set, are also available; $64. Family Sets include 19 sheets; $118. — Above: Larger sets of 7 sheets and accessories, such as this Classic Neutral Starter Set, are also available; $64. Family Sets include 19 sheets; $118.

Rapt’s easy, Furoshiki-style wraps also save time. Simply fold and tie. No cutting; no more annoying, plastic tape. — Above: Rapt’s easy, Furoshiki-style wraps also save time. Simply fold and tie. No cutting; no more annoying, plastic tape.

A Classic Navy Collection features indigo and silver hues; $30. — Above: A Classic Navy Collection features indigo and silver hues; $30.

A beautifully wrapped present exemplifies the original meaning of tsutsumi or Furoshiki: “to protect a gift by wrapping it in something sacred and then offering it as a symbol of peace … “ — Above: A beautifully wrapped present exemplifies the original meaning of tsutsumi or Furoshiki: “to protect a gift by wrapping it in something sacred and then offering it as a symbol of peace … “

Rapt’s founding moms designer Cindy Estes and teacher Monica O’Neil met at the playground in their New England hometown. — Above: Rapt’s founding moms designer Cindy Estes and teacher Monica O’Neil met at the playground in their New England hometown.

For a full tutorial on Furoshiki see, Zero-Waste Wrapping: How To Wrap a Furoshiki Cloth, Step by Step. Or try making your own biodegradable wrapping: DIY: Tea-Dyed Wrapping Paper from LA’s Doyenne of the Perfect Present.

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