I have to say, I have mixed feelings about everyone’s favorite magical tidier’s first-ever product line. The cynical side of me thinks Marie Kondo‘s Hikidashi Boxes, priced at $89 for a set of three, is a naked attempt to monetize her popularity and take advantage of Kondo groupies who are happy to shell out a whole lot of money for what are essentially shoeboxes. The fan-girl part of me, though, desperately yearns for a set.
The reason is simple. There’s a huge psychic distance between wanting to organize your drawers and actually doing it. Having Kondo’s Hikidashi Box set at your disposal, though, closes that distance. I’m pretty sure if I owned high-quality bins that were sized specifically for different types of clothing, I’d be much more compelled to take action and put my drawers in order.
It helps that the storage line was designed by the former head of Apple’s package design, Cecylia Ferrandon, who was charged with bringing Kondo’s vision for perfect boxes to life. To that end, every aspect was considered—from the user experience of unboxing the products to the materials used to make them. (For details about the product launch, read this.) And it also helps that they’re just plain pretty.
And to further close the gap between intention and action, purchase of a box set comes with some hand-holding, sideline cheering, and customer support—in the form of emails that tell you exactly how to KonMari your drawers.
What do you think of Kondo’s Hikidashi Boxes?
For more decluttering and clothing organization stories, read: